Sky Bet New Customer Guide

Welcome to the Sky Bet new customer guide, for 20 years we have been reinvigorating the betting industry and are now the UK’s most popular online bookmaker!

Opening an account

Opening an account with us is a simple but secure process, which shouldn’t take more than a few minutes. There are 14 steps to completing your account before being able to deposit and place bets through our app or website. On both the website and our app there is a Join link at the top right of the page. The next steps are outlined clearly but if you need any more assistance please take a look at this guide. Please be aware that for your security we will require proof of address as well as proof of age. We have outlined what documents are acceptable during the sign up process but if you are ever stuck or have any concerns then please see the verification help page.

The final step is to enter your payment details. Depositing is optional, but you will need money in your account if you wish to place a bet. As part of signing up to Sky Bet we often run an introduction offer. To redeem this and receive your free bets you are required to meet the minimum deposit stake outlined within the offer. Full terms and conditions are displayed on the offer page so it’s always good practice to read them to make sure you understand any requirements of the promotion.

As the UK’s most popular online bookmaker, your account security and privacy details are hugely important to us. If you have any concerns about the use of your account please contact us immediately and our trained operators will be able to resolve any issues you may have.

Responsible gambling tools and tips

A huge benefit to betting online over the high street is the ability to control your betting using self-help tools. At Sky Bet we are proud of the work we have done to give us much control to the customer as possible. Outlined below are our three simple tools that we think everyone should be making use of, for more information please see our Responsible Gambling page.

Profit & Loss

This simple tool lets you know the full score instantly. Choose a time frame and see how much money you’ve won or lost for that period. You may be pleasantly surprised by how much you're up. But it's also designed to flag up just how much you're down.

Deposit Limits

This simple tool can help you to control how much you spend in a daily, weekly, or monthly period - you decide. Deposit Limits consider both deposits into your account and withdrawals, this means they are a ‘net’ amount (deposits – withdrawals).

Deposit Limits can help you manage your spending if you ensure you set responsible limits which are relevant to your personal financial situation and indicate funds you can afford to lose.

Cool Off Periods

This simple tool allows you to take a break from the action. You can take a break for anything from a day to a month. Enough time to cool right down. And cool, calm and collected is the best way to be.

Betting online is faster and easier than betting in a high street shop, but that means it can also be easier to lose more money than you can afford. If at any point you become concerned about your gambling, please reach out to us or see our dedicated responsible gambling page, which includes a range of help, support and contacts should you need them.

Keep detailed records of your betting

A great feature of betting online is the ability to track your bets, winning and losing, to make sure you see the bigger picture. See what works for you, but with us doing the hard work it’s never been simpler to see your activity over time.

Placing a bet

Typically, betting online allows you to bet on more sports than you would find in a high street betting shop. At Sky Bet we offer markets on a huge range of sports with various offers being published for customers to take advantage of.

Each time you want to add a selection to your virtual betting split, click on the odds adjacent to that selection and you will see it appear on 'My Bet Slip' to the right of the screen.

  • Should you wish to place a single - i.e. a straightforward bet to win - simply enter your stake in the box. Next to it, you'll see how much that bet would return were it to win (subject to any deductions such as Rule 4). Once you've entered your stake and wish to place your bet, click the green button to do so.
  • If your desired bet involves multiple selections, work your way around the site and add each to the betting slip. Make sure you are choosing both the selection and the event or market you wish to select.

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As you do this, the various bet types available to you will appear. These will be familiar to anyone who is used to choosing a specific betting slip, or writing your own instructions, in betting shops: Lucky 15, 31 and 63s; Yankees, Super Yankees; Heinz and Trixies. Sky Bet provide a handy guide to all of these bets if you're not sure, and remember to check how much the bet is going to cost in total before placing it.

Sky Bet Offers and Promos

Another area in which betting online comes into its own are the vast amount of offers and promos that customers can take advantage of. We have outlined some of our more popular offers below but by browsing the site over your preferred sports and markets you may see many more.

Money Back As Cash

The Money Back as Cash promotion is an offer we run on selected races whereby if your selection doesn't win we will refund your stake or the win part of an each way bet, up to the value of £10. 

Extra Places

Extra Places is a promotion we offer on selected races meaning that we will pay out an extra place than our standard terms on Each Way bets.  So if your horse finishes 4th on an extra places race and we usually pay out for 3 places, the place part of any Each Way bet will still be paid out.

Best Odds Guaranteed

A Sky Bet promise that you’ll get paid out at higher odds if the starting price is bigger than the odds were when you placed the bet. It’s important to note that this is only applicable on bets placed on the day of the race after 9 am as well as certain types of races. For more information please see here.

Soccer Special/Saturday Price Boost

This is one of the reasons why our customers love us. Every week of the football season (sometimes twice) we boost a threefold accumulator of which we pick two results and you pick the third. The SSPB is popular with those who like to back favourites at a good price. 

Double Up Boost

Available on a lot of our bigger games, Double Up Boost’s take popular offers and as the name suggests, doubles the winnings. An example of this could be ‘Mo Salah to have 2+ Shots on Target’ if originally this was priced at 5/1, this would then be boosted to 10/1. That means that a £10 stake on this promotional price would return £110 rather than £60.

How do we reward you? 

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As well as a growing list of other benefits, Sky Bet Club is our on-going loyalty scheme where new and existing customers are rewarded with a £5 free every week for betting a total of £25 a week on their favourite sports. You will find exclusive offers and trading tips within the Sky Bet Club page so it would be worth checking in regularly to make sure you get the most value out of your experience.

To ensure you are set up to advantage of this make sure you are opted in. You can do this by clicking on the Sky Bet Club tab on the left hand page of the site or app. The significant terms of the scheme are below

    1. £25 or more in cash stakes by 23:59 on Sunday
    2. Opt in required
    3. Odds of evens or greater
    4. No free bet expiry
    5. Cashed out bets not included
    6. Tote and Forecast bets excluded
    7. Free bets are non-withdrawable and stakes are not included in any returns
    8. Eligibility Restrictions Apply

Tracking your bets

Within Sky Bet it’s easy to keep a detailed record of your bets, including those which have been settled, plus other transactions on your account such as deposits and withdrawals. By clicking 'My Bets' you can see the status of all wagers, and find out more information if you wish to.

This feature also enables you to keep track of live bets, i.e. those which are still open, as well as view results and returns for settled bets.

Cash Out

Cash out markets are an exciting way of gaining further control over how you bet. This feature allows you to choose to settle your bet at the price shown of which is reflective of the game, match or fight currently playing.

For instance, if you have a five-fold on the football and all teams are leading with 10 minutes to play, you might choose to accept the offer generated and displayed in My Bets. It will be lower than the amount you stand to win should scores remain as they are, but if you've chosen to Cash Out, you are no longer affected by the results.

Bets do not have to be in a strong position to generate Cash Out offers. You may decide to take a portion of your initial stake back if an event has not gone to plan, or your option has changed. Doing so could help you to limit loss, but don't forget if the bet were to go on and win, you will have in effect sold your ticket.

Cash Out is not a guaranteed service, and only applies to select markets at certain times. You can read more about it here.

Withdrawing/Depositing money

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At any time, you can withdraw all or part of your account balance. You can do this via My Account and click Manage Payment Methods. You'll find the option to deposit, and to withdraw, and this is also where you can add or remove bank cards when you need to.

Withdrawals typically take up to five days to reach your bank account, but with Sky Bet's 'Fast Withdrawals' you could have the funds within a couple of hours. There's more on that here. Please be aware, we have blocked deposits from credit cards. This forms part of our belief that gambling should always remain enjoyable, along with being consistent with regulatory changes across the UK.

Sporting Life

Sporting Life is the home of sports analysis and betting insight. Our team of passionate experts provide unrivalled tips, previews and punditry to give you all the vital knowledge, data and opinion to make the most informed bet.

Go to Sporting Life

  1. All general Sky Betting and Gaming rules and terms apply.

Sky Betting and Gaming General Promotion Terms apply to this promotion and can be viewed here

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